Wisconsin Business Name Reservation

Wisconsin state shapeIn this article, we will be discussing steps involved to reserve a business name in Wisconsin. Business Division of Wisconsin SOS, handles business name reservation. Generally, name reservation is done to protect the business name from being registered by someone else till the time business is officially registered.

The business name can be reserved for the period of 120 days which can be further renewed. The business name reservation can also be transferred.

Wisconsin Business Name Requirement

Wisconsin Secretary of State has mandated certain requirements which you must keep in mind while selecting a business name.

The business name must be unique and distinguishable from any existing business entity name registered with Secretary of State. Also any difference in grammar, similarly sounding business name, or using stop words does not make the business name unique and it will lead to the name being rejected.

For example following names are not distinguishable:

  • Justin Plumber LLC vs The Justin Plumber LLC
  • Mango Farm LLC vs Mango Farms LLC
  • Jake & Mary Corporation vs Jake and Mary Corporation

Required suffix in the business name:

  • For Corporations:
    Must contain either “Corporation”, “Incorporated”, “Company”, “Limited” or an abbreviation of one of such words.
  • For LLC
    Must contain either “Limited Liability Company”, “Limited Liability Co.”, “L.L.C.”, or “LLC”

Prohibited words:

  • Language stating or implying the business is organized for an impermissible purpose

Checking the Availability of a Business Name

Wisconsin SOS provides an online tool to check the availability of any business name. You can use this tool to find and research name for your business. We have written an in-depth tutorial on how to search for a business name in Wisconsin.

How to Reserve Business Name

Business name reservation can be filed over mail.

By Mail

Download FormLink
FeesLLC: $15
Corporation: $10
Partnerships: $10
AddressState of WI Dept. of Financial Institutions
Box 93348
Milwaukee WI
Processing TimeAround 3 days after the receipt

  1. Download the Wisconsin Name reservation form – Link.
  2. Fill the form with the requested details.
  3. Include the money order/check/credit card payment.
    Check/money order must be drawn in name of “Secretary of State“.
  4. Send the filled form to:
    State of WI Dept. of Financial Institutions
    Box 93348
    Milwaukee WI
    Ph: 53293-0348

Wisconsin Secretary of State Contact

For any queries, you can contact the SOS at 334-242-5324 during business hours.


Last Updated: 17/07/2018

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